Meet the Team


Da Boss

Originally from Ireland, Beck's a TiNe (INTP) mastermind. He likes Googling everything, reading Orson Scott Card books, playing Go, and programming.

When he's not explaining the mysteries of the human psyche, you'll find him practicing Swedish, Japanese, or Esperanto or in the kitchen making bacon, steak, or (paleo) cookies.



El Presidente

When she's not typing characters from shows, Bre spends her free time reading kids' books, playing with her dog, and wishing she was in Ireland.

Bre's an FiSe (ISFP) and has a background in camera operation and technical-directing. She now works online so she's free to travel the world and not wear pants (each done separately).



Magical Unicorn of Implementation

Iris Strauss is an FeSi (ESFJ) from Austin, TX, where she lives with her husband, Andrew, and cat, Tibby. When she isn’t working or spending time with her family, she enjoys painting, writing, having in-depth conversations with good friends over coffee, planning dinner parties, and traveling to new cities. She is passionate about type theory and learning about what makes individuals tick. She has many and varied dreams, including living on a farm in the French countryside, opening a coffee bar with her husband, and publishing a novel.



Partner in Crime

Rebecca Alexander is an NiFe (INFJ) who enjoys coffee dates with her hubby, snuggling with her toddler, funny conversations with her preschooler, and spending time alone writing, painting, or cooking. An Austin, TX native, she is on a never ending journey to incorporate as many of her passions into daily life as she can, while supporting her favorite people in pursuing theirs, and still getting dinner on the table on time.

Some recent Blog Posts...

What People are Saying:

When we first began our journey of building what is today the Emergence Assessment, we were looking for a unicorn that had the knowledge and skills to take an idea and turn it into reality. We needed someone that had the credibility and experience in the field of personality type, and knew it was going to be a pain to find them.

We assumed that the person we found wouldn’t be able to understand our needs and would require a lot of hand-holding. We were also worried it would take longer than expected, or wouldn’t meet the quality standards we were looking for.

What stood out about Rebecca from the start was her confidence and easy-going attitude about the whole project. She spoke as if it was easy and already done. And overall, the experience was easy. The best part of working with Rebecca was being surprised by her consistent over-delivering. She was always open to our ideas and thoughts and implemented everything she could, but she pushed back when she knew things wouldn’t work. This was much appreciated.

She accomplished 100% of every milestone and deliverable we needed. She gave us a custom assessment that is both incredibly accurate and valuable for a beta. Overall, we couldn’t be more happy with the results. In fact, we want her to be a partner with us long-term because of our experience with her. Connecting with Rebecca was one of the best things that ever happened in our business.
— Arman Assadi (FeSi) - // Chad Mureta (FiSe) -

I have found Rebecca Hanan to have a profound ability to identify the links that connect people in their efforts to establish effective communication with one another. Her ability to understand widely varying personality types and provide strategies to overcome and connect in spite of those differences is unparalleled in my experience.

As a marketing and communications director in Redding, California, I had the opportunity to work directly with Rebecca for a prolonged period of time and found her input into various communication challenges invaluable. Not only did her input and guidance have a significant impact on my professional success, it has also affected my personal relationships and helped bridge many communication gaps, thus resulting in healthier and more enjoyable relationships.

You will find Rebecca to be excellent in her ability to provide practical solutions that are easy to implement in any area where you may be experiencing communication or relationship challenges, be they professional or personal.
— Nathan Parmelee (FeNi), Marketing & Talent Director at the Redding Civic Auditorium in Redding, California

For the first time in my life, I felt like I had an insight into how my brother functions. I began to realize that habits of his weren’t dysfunctional or backward, that he was just operating out of the core of his type. Knowing that his behavior was normal and actually REASONABLE, it helped me to stop picking at him, stop judging him, and begin to enjoy who he was.

Now I understand how to interact with him, I know how to communicate with him in a way that he appreciates, and I can fully appreciate who he is. The change in our relationship has been incredible. Honestly, he has become one of my best friends.

Just two short conversations with Rebecca over Skype and I have seen major results.
— Sam Flanagan (FeNi)

Rebecca is not interested in fitting you into a box, she’s interested in figuring out what cognitive functions you use the most often, and in what order of preference. To her, if your behaviour breaks the mold of what your four letter code says you should act like, then the profile of your type is what needs adjusting. This girl doesn’t do boxes.
— Dusty May Taylor (NiFe)

Have we caught your attention?